I watched the extended video of Ray Rice knocking his then fiance out cold, Monday, like most people, disgusted and shocked. Not that the initial video of him dragging his now wife Janay’s lifeless body from the elevator left much doubt as to what happened, but seeing exactly what did was nauseating.
Ray Rice is a coward. He likely will never play in the NFL again. The incident also has left a black eye on the league where he was once one of its promising, young stars.
Commissioner Roger Goodell has proven utter incompetence with his weak, initial two game suspension of Rice and ill pursuit of the full video; and the Ravens organization appears to be equally inept in its lack of due diligence investigating one of its franchise’s best players.
Rice, Goodell, and the Ravens all dropped the ball. If there was a playbook on exactly how not to handle the situation, each could author a new chapter.
But, as a fan and a man, it doesn't take much guts to say Ray Rice is spineless. It doesn’t take guts to say Roger Goodell should be fired. Both are obvious.
Those are just words. Having guts requires action.
If NFL fans, myself included, are so appalled at how the league responded to a woman being beaten by a man whose body is trained to be weapon then we need to act.
I love football as much as anyone. Just this weekend, I almost threw a childlike fit in front of my fiancé and soon-to-be sister in law because Chicago traffic was delaying me from seeing the first two minutes of the Michigan State v. Oregon game. I literally missed two minutes of a 60 minute game and you would have thought I was racing to the hospital to see the birth of my first child. Nope, just wanted to make sure I heard Gus Johnson call a play action completion for six yards. Mature.
Sadly, I am not alone in my football obsession. Weekends in America are centered around kickoffs. Weekdays are centered on setting fantasy lineups. The average team is worth $1.43 billion. The NFL is a monster and it knows its power.
Tweeting and ranting and raving about how bad the NFL and Rice messed up is like a bee stinging an elephant. It may cause temporary discomfort, but it won’t take long before the elephant is back to normal.
Every NFL fan has a mother, wife, sister, or girlfriend. A large percentage of fans are women, many of whom I’m sure have been victims of abuse in one way or another.
To really send the NFL a message that fans are disgusted with the league’s outlook on women, specifically domestic violence, the NFL needs to get hit where it hurts - the pockets.
As long as a ratings continue to soar and the money keeps rolling in, Roger Goodell will likely have a job. He reports to the NFL’s 32 owners and if they can give him a little slap on the wrist, but keep the checks flowing, please believe Goodell isn’t going anywhere.
We need to walk away. Maybe it’s a week, maybe it’s two, maybe it’s the season, but if NFL fans truly want to express anger toward how the NFL handled the brutal beating of a woman, we need to walk away.
When the league sees ratings, jersey sales, and overall revenue drop, changes will be made and the NFL will have no choice but to listen to its customers. It will serve as the perfect platform to say 'your organization has a problem with how it views and treats women, here's what you can do to change it.'
The League has been criticized for not being leaders or proactive in speaking up and acting against domestic violence.
Walk away from a league whose leadership has proven it doesn't value women. Not only Ray Rice, but players like T.J Ward, Greg Hardy, Ray McDonald, and Darly Washington have also abused or acted violently toward women and are still on the field while making millions of dollars a year.
Not everyone in the NFL is a misogynist or abuser. In fact, the percentage of those who are is quite minute. But, after watching the gruesome video and seeing the flaccid response by the league's "leadership" to get to the bottom of what happened and act appropriately, there needs to be a drastic change.
It takes guts to stand up to someone you love. Love is a hard thing to walk away from. I love the NFL. America loves the NFL.
But, the health and well-being of women trumps any game, touchdown, or superstar.
It’s time for fans to show we have the guts the NFL's "leaders" have proven they don't have.
It's time to walk away from the NFL until Roger Goodell is gone and the league proves it cares about not just its on field product, but also what is happening off of it.